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Sin Heng Kee Porridge has seen business boom the past few months owing to fresh interest by foodies in Singapore. Shin Min Daily News reported that 10m queues on weekends as droves of people head over specially to eat their porridge at affordable prices. The brand is known for its thick congee and flavourful protein ingredients, the Chinese press attributed the surge in renewed interest in Sin Heng Kee Porridge to foodies sharing about the congee on social media.